China Glaze: Magnetix II Press Release and Photos

THE ATTRACTION CANNOT BE DENIED

China Glaze Introduces Second Collection of Magnetic Nail Lacquers

Los Angeles, CA - (September 2012): Magnetic nail art took the beauty world by storm earlier this year, creating a nail art force that was hard for anyone to resist.  Following the phenomenal success of its first-generation Magnetix collection, China Glaze® introduces Magnetix II, an expanded second collection of magnetic nail lacquers.  

As with the first Magnetix line, Magnetix II by China Glaze® is infused with iron powders that shift when exposed to the China Glaze® Magnetix II Magnet.  The China Glaze® Magnetix II collection features six dramatic metallic shades:

• Gold Fusion – Rich gold
• Positively In Love – Gorgeous magenta
• Bond-Tastic – Soft rust
• Get Charged – Dark lavender
• Sparks Will Fly – Chic cobalt blue
• Con-Fused? – Lively green

China Glaze® has also released a step-by-step video for the Magnetix II collection which can be viewed on China Glaze®’s official YouTube Channel.  

China Glaze® Magnetix II is available now at salons and beauty supply stores nationwide with polishes and magnet sold separately.  The collection will be available in a 12-piece counter display and as open stock colors and magnet.

Along with the new shade line up, China Glaze® has created a second, specially designed magnet featuring three additional unique designs – a swirling circle, vertical lines and an intricate lattice.   The separate magnet allows more design options, especially when coupled with the original China Glaze® Magnetix Magnet.  Alternate designs, rotate the magnet, play with the positioning on the nail – the art creations are endless!

                      What do you guys think of this collection? How do you like the designs?