Urban Decay: Vice Palette Official Information and Photos

The Skinny: Urban Decay launches the Vice Palette for fall—an insanely gorgeous new palette that’s ALL 

about eyeshadow. All twenty new shades (yes, twenty!) were created exclusively for the 

palette—you’ve never seen these colors before because they are BRAND-freaking new…and 

you can’t find them anywhere else. With a range of mattes, shimmers, satins, neutrals and 

brights, there’s something for everyone.

The Hype: From our makeup artist team to our makeup-obsessed staff, everybody’s flipping out over 

Junkie, a shimmery green; Black Market, a jet black-satin; Blitz, a breathtaking gold; and Chaos, a 

bright blue matte, a shade that Wende calls “…totally amazing. And there’s a velvety smoothness 

and depth of color that are never-before-seen qualities in a color-rich matte.”

Nice Package: It all comes housed in a sleek purple soft-touch case topped with a sparkling jeweled 

UD icon. The sophisticated case boasts a large mirror and a double-ended Good Karma 

Shadow and Crease Brush (a current customer favorite)! We even borrowed motion-control 

technology from the automotive industry--with the push of a button, the slow-opening lid 

dramatically unveils all 20 shades, seducing the eye with anticipation.

Every eyeshadow contains Urban Decay’s brand new Pigment Infusion System™, the proprietary 

blend of ingredients that gives every shade its velvety texture, rich color, serious staying power, 

and blendability.

tHE VICE PALEttE COLLECtION INCLUDES:

DESPERATION – taupe brown w/satin finish  

MUSE – deep sepia brown w/multidimensional 

sparkle finish     

JAGGED – metallic black gold w/shimmer finish

BLITZ – metallic yellow gold w/shimmer finish

PENNY LANE – metallic peachy bronze pearl w/

golden shimmer finish 

JUNKIE – dark green/blue pearl w/ golden 

shimmer

CHAOs – bright blue matte

OCCUPY – metallic steel grey w/multidimensional 

sparkle and shimmer finish

UNHINGED – metallic electric turquoise w/ 

shimmer finish

BLACK MARKET – jet black satin

PROVOCATEUR – light metallic mauve w/

multidimensional sparkle and shimmer finish

RAPTURE – dark greyish purple w/

multidimensional shimmer finish

VICE – deep eggplant purple w/shimmer finish

NOISE – electric punch pink w/gold sparkle and 

shimmer finish

ARMOR – metallic dove grey w/silver micro-glitter 

shimmer finish

NEVERMIND – metallic cork w/shimmer finish

ECHO BEACH – pale wheat w/shimmer finish

ANONYMOUS – opaque almond w/matte finish

FREE BIRD – pink champagne w/silver microsparkle shimmer finish

LACED – opaque pinky taupe w/matte finish

the Vice Palette (SRP $59) is available from Sephora, ULTA and select Macy’s stores. Or, online 

at Sephora.com, ulta.com, macys.com, beauty.com ( $10 off $50 at Beauty.com!) and urbandecay.com.